The Importance of Using Social Media in Business Research Paper

The Importance of Using Social Media in Business - Research Paper Example   Through social media, businesses are able to establish and use social marketing as a tool to expand. Social marketing is one of the key factors for making a business successful in terms of sales by increasing the market range. For marketing to become a success in social media by the use of social marketing, businesses must set up hierarchies that prove effective in marketing the business. At the bottom of the hierarchy, pyramid is blogging. It is a known fact that the internet has revolutionized the world. Using this view, it has been observed that blogging has seen to revolutionize the internet world. Blogs are online diaries, which help the business people reach their potential customers. Through blogs, businesspersons are able to air views to their customers and, using them as online dialogue, receive feedback. Through blogs, businesses are able to monitor the progress of their businesses and hence they are able to effectively market their business. From blogs, businesses are also able to make the necessary adjustments so as to achieve success through factors such as increased sales, which result in a higher profit margin in the business. Blogging comes as an aid in building customer loyalty. This is in the sense that a businessperson is able to keep his or her customers engaged with your business by keeping customers apprised of new products in the business and fluctuation of prices. New services in the business are also known to the customers through blogs due to their accessibility (Debono, 2012).

Reflections of Nature-Nurture and the Issue of Cloning Essay

Reflections of Nature-Nurture and the Issue of Cloning - Essay Example As the discussion explores nature versus nurture is a shorthand expression for debates about the relative importance of an individual's innate qualities versus personal experiences in determining or causing physical and behavioral traits. In many instances, it has been found that genes do have a contribution to the intelligence and personality of an individual. This paper declares that the definition of ‘nurture’ would include not merely the care given by the parents but also one’s experience in the womb. In case of cloning, the experience in the womb is not possible and this challenges the ‘nature’ itself. Current studies in biology indicate that genes alone cannot determine the trait because the genes are never sufficient in isolation. A particular environment can influence a trait just as particular genes can influence the trait. The media too portrays clones as exact carbon copies with no unique traits but the environment that influences people’s behavior and personality. Genes merely dictate the shape and the number of neurons in the brain. The arrangement and the connection between these neurons determine the personality of the individual. According to the way the neurons function, a synapse is activated or triggered by a certain event or its corresponding action. The events and experience influ ence these connections, which ultimately influence the personality traits and determine a person’s behavior.